Optica
Optica is a specialized eyewear brand designed to meet the unique vision and fit needs of individuals with Down Syndrome. By addressing common challenges such as improper bridge support, ill-fitting temples, and discomfort, Optica provides stylish, well-fitted glasses that enhance both vision and confidence.
Eyewear for People with Down Syndrome
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Traditional eyewear is not designed for the distinct facial structure of individuals with Down Syndrome, leading to glasses that slide, break easily, and cause discomfort. This makes wearing glasses frustrating, discouraging consistent use, and affecting both vision and quality of life.
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People with Down Syndrome need eyewear that fits properly, without slipping or constant adjustments, while also reflecting their personal style. A well-designed pair of glasses should not only improve vision but also empower self-expression and confidence.
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Optica delivers eyewear that fits securely and comfortably, with adjustments to the bridge, temples, and overall frame design. By combining function with contemporary styles, Optica ensures individuals with Down Syndrome no longer have to choose between comfort and self-expression, giving them clear vision and a look they love.
Scope of Work:
+ Brand Identity
+ Website Design
+ Naming & Logo
+ Collateral Design
+ Inclusive Design for Accessibility
+ Creative Strategy
+ Audience Research
The Optica website was designed with accessibility at its core, guided by research into both WCAG standards and the specific visual and cognitive needs of individuals with Down Syndrome. High-contrast color palettes, clean layouts, and simplified navigation support a more inclusive digital experience that prioritizes clarity, ease of use, and visual comfort.
Informed by common challenges such as visual processing differences, sensitivity to clutter, and the need for intuitive navigation, the site features large, legible typography, clear calls to action, and a streamlined user journey. Every element was crafted to ensure users feel supported, confident, and empowered to explore with ease.