Cooper
Cooper is a UX/UI-driven mobile app that helps athletes and active individuals prevent injuries through personalized assessments, sport-specific techniques, and expert-backed recovery strategies. Integrated with Apple Watch, Cooper provides real-time tracking and actionable insights to optimize performance while minimizing injury risk.
Sports Injury Prevention
-
Most fitness apps prioritize performance tracking or rehabilitation after injury, leaving a gap in proactive injury prevention. Athletes need real-time feedback on movement patterns and risk factors to make adjustments before injuries occur.
-
Injury prevention isn’t just about general fitness; it requires continuous monitoring and tailored recommendations. Wearable technology enables athletes to recognize harmful movement patterns early, allowing them to adjust training habits and reduce long-term injury risks.
-
Cooper provides a proactive approach to injury prevention by combining AI-driven assessments, sport-specific training, and real-time movement analysis. By offering personalized guidance and expert-backed strategies, it helps athletes train smarter, avoid setbacks, and maintain peak performance.
Scope of Work:
+ App Design
+ Website Design
+ Brand Strategy
+ Advertisement Campaign
+ Naming & Logo
+ Figma & Wireframes
+ User Experience
+ Art Direction
Loyal by Design
Behind the Logo + Brand Strategy
Cooper is more than just a sports injury prevention app, it’s a trusted companion for athletes, inspired by Dr. Kenneth Cooper, the father of aerobic fitness. Like a loyal and intelligent coach, Cooper guides, protects, and adapts to each athlete’s needs, preventing injuries before they happen.
The dog-inspired brand mark symbolizes loyalty, movement, and protection, reinforcing Cooper’s role as a personalized, science-backed fitness ally that keeps athletes strong, resilient, and always ready to perform.
UX Snapshot: Partial Walkthrough
App Onboarding
Ghost Mode
Advertisement Campaign
This campaign explores the emotional and physical toll of athletic injuries with the message: “Don’t disappear from your season. Train smarter, prevent injuries.” Visually, moments of absence represent lost opportunities, creating a sense of urgency and realism. By highlighting injury prevention as a proactive choice, the campaign positions the app as an essential tool for athletes who want to stay in the game.
“Don’t disappear from your season.”